Face Of Waste was founded by Alice Muhley in 2019. Growing up, Alice became aware of how many of her go-to cosmetic brands were (and still are!) tested on animals. In addition to this, when speaking to friends and family, they shared their frustrations with her on how they would have to scour a product's entire ingredients list to see if it was vegan or not. This was time-consuming and discouraging for them, and often made them lose interest in using cosmetics. 

This led Alice to create a shortcut to finding brands and products for others like herself who are experiencing the same struggle.  

She was pleasantly surprised to find how many of these alternative brands were out there that she had never heard of! Testing out these products herself led her to realise that she could do the exact same glam makeup as usual AND feel so much less guilty about what she was purchasing and putting on her face!

This was how Face Of Waste was born. The home of strictly cruelty-free and vegan cosmetics. 

We are transparent - All ingredients will be listed for each product, with the relevant cruelty-free certification and vegan stamp. Any questions? Just ask!

We celebrate diversity - We have ensured that each brand has a range of products and shades to suit everyone. We believe that makeup has no boundaries. Whether you’re just beginning to use it or you’re an expert in the field, there will be something for everyone. We love to see your creations using the products so please don’t forget to tag us! 

We are making a conscious effort to be sustainable - We are part of the “NoIssue Eco Alliance” group. We have tried super hard to make as much of our packaging that we send your orders out in as sustainable as we can.

We are a small business - 

#SHOPLOCAL

 We love to shout-out fellow local businesses that we are loving on our social media platforms.

At Face Of Waste we are working ultra hard to give you the best shopping experience that we can - your support really keeps us going! Please don’t forget to leave reviews on our website - your feedback is important to us!