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HOW IT ALL STARTED
Face Of Waste was founded by Alice Muhley in 2019. Growing up, Alice became aware of how many of her go-to cosmetic brands were (and still are!) tested on animals. In addition to this, when speaking to friends and family, they shared their frustrations with her on how they would have to scour a product's entire ingredients list to see if it was vegan or not. This was time-consuming and discouraging for them, and often made them lose interest in using cosmetics.
This led Alice to create a shortcut to finding brands and products for others like herself who are experiencing the same struggle.
She was pleasantly surprised to find how many of these alternative brands were out there that she had never heard of! Testing out these products herself led her to realise that she could do the exact same glam makeup as usual AND feel so much less guilty about what she was purchasing and putting on her face!
This was how Face Of Waste was born. The home of strictly cruelty-free and vegan cosmetics.
WHO WE ARE
Welcome to the #GLAMWITHOUTTHEGUILT family!
Here at Face Of Waste we’ve done the research for you. Gone are the days of tirelessly trying to find that cruelty-free certification and nit-picking the ingredients list of a product to see if it’s vegan.
Here you can freely surf through our site easy-peasy knowing that you can purchase any product you like with no worry at all - we got you boo!
OUR AIMS
CRUELTY-FREE
We have done the research so that you don't have to. This gives you peace of mind that whatever is listed here is cruelty-free. Every brand that we stock is cruelty-free certified.
INCLUSIVE
Makeup is for everyone and anyone. We have ensured that every brand that we work with has a diverse range of shades and products to suit everyone.
VEGAN
Every product we stock is vegan meaning there are strictly no ingredients derived from animals in any of the products. The product ingredients will always be listed in the description.
